Checking rumours regarding the launch of a new product by a competitor

Our client was concerned about rumours relative to a new product a foreign competitor was about to launch at a very low price: his concern was that the new product would provide tough competition for his own. Research showed that the competitor had targeted the product at his domestic market and that its exportability was limited due to existing safety regulations in our client’s main markets.

What is more, InfoForce’s research revealed that several consumer pressure groups were actively lobbying in the competitor’s country for an improvement of safety regulations that would ban the product from the market. Reassured about the level of the threat, our client could focus on other priorities.

 

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