Checking the strength of a key partner

A company was about to sign an exclusive marketing agreement for the sales of a major part of its product line. Our client was puzzled however by the lack of enthusiasm of the other company’s marketing team. Talking with several of the other company’s clients, InfoForce found that the general manager of that company had grossly exaggerated the role he played in managing client relations.

InfoForce also discovered that due to the lack of recognition, the disgruntled marketing team had already taken steps to leave their employer and set up their own company. Based on this information, our client decided to follow the marketing team and contributed to the success of the new venture by providing it with its first major marketing agreement.

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